Jakarta, December 18, 2025 – Major cities in Indonesia are entering an increasingly intense urbanization phase, bringing new challenges in mobility and productivity. In Jakarta specifically, workers spend an average of 1-2 hours daily commuting between home and work.

Amid this dynamic, businesses and corporations seek not only strategic office locations but integrated work ecosystems that support long-term operational sustainability. Data from Statistics Indonesia (BPS) shows approximately 67% of Indonesia's population is projected to live in urban areas by 20352, with the highest concentration in Jakarta. Meanwhile, public transportation usage through MRT and LRT continues to increase, reflecting shifts in preferences toward connectivity and accessibility.

Mixed-use development is becoming an increasingly relevant solution to these needs. Here are five reasons why this development model has become a strategic choice for modern business operations:

1. Close to Consumers: Responding to the "Near Me" Trend
Consumer behavior has changed drastically. "Near me" searches on digital platforms have increased by 85%4, reflecting shifting priorities toward accessibility without long-distance travel. Modern consumers, including office workers, now prefer locations offering various facilities and services within close reach.
For retail and culinary businesses, being in a mixed-use development places operations directly in the daily path of thousands of people. For office tenants, proximity to facilities provides tangible benefits like improved time efficiency and employee comfort.

2. Integrated Facilities for Employee Work-Life Balance
By combining residential, office, and commercial areas, mixed-use zones reduce distances between important urban activities. Potential travel time reduction and easy access to healthcare, sports facilities, and dining options create work environments that better support employee productivity and wellbeing.
For retail area tenants, the concentration of professional workers with stable purchasing power forms a strong daytime economy, generating consistent consumption patterns throughout the day—unlike standalone commercial areas busy only at certain times.

3. Access to More Stable Multi-Segment Markets
Mixed-use developments connect three user segments simultaneously: residential occupants, office workers, and external visitors. Each has different consumption patterns, from breakfast needs to office lunches and evening visitors.
For commercial businesses, this creates stable traffic and more diverse revenue sources. Unlike single-function locations dependent on one segment, mixed-use developments offer better business resilience.

4. Operational Efficiency and Sustainability Commitment
Integrated ecosystems enable operational efficiencies difficult to achieve in single-function areas. Tenants can access shared infrastructure like parking management, integrated security systems, and more efficient logistics to reduce operational costs.
From a sustainability perspective, many modern mixed-use developments now adopt energy-efficient technology and achieve green building certifications. For companies running sustainability programs, this adds value to corporate reputation and public perception of environmental commitment.

5. Long-Term Investment Value Stability
With diversified user segments, mixed-use developments have better resilience against economic fluctuations. If one sector weakens, others can provide balance. For tenants considering long-term contracts or expansion, areas with high connectivity and green building certification tend to maintain or even increase value over time.

These factors provide certainty for companies to plan business growth more strategically.

The Arumaya: Modern Mixed-Use Implementation in South Jakarta

Responding to needs for more integrated living and working spaces, Astra Property presents The Arumaya, a mixed-use development in the strategic R.A. Kartini area, South Jakarta. Standing on 25,792 m² of land, The Arumaya features Arumaya Financial Center for commercial and office areas, plus Arumaya Residences with modern design for urban lifestyles.

"We designed The Arumaya with the philosophy 'Simply Integrated, Smartly Connected.' This mixed-use development concept isn't just about uniting various functions in one area, but creating an ecosystem that facilitates healthier, more efficient, and sustainable urban living," said Demmy Indranugroho, Head of Leasing Management and Corporate Communications at Astra Property.

In line with this philosophy, Arumaya Financial Center has achieved Gold Certified Green Building certification from the Green Building Council Indonesia (GBCI), demonstrating commitment to sustainable development.

"Having completed the topping off phase for Arumaya Financial Center in October 2025, we're closer to our vision of creating an area that not only meets functional needs but contributes positively to the environment and community," Demmy concluded.