Jakarta, December 3, 2025 – Alongside the rise of urban mobility and shifting lifestyle patterns in major cities, Jakarta residents are now facing new challenges in managing their living spaces. According to the World Urbanization Prospects 2025 report, Jakarta ranks as one of the world’s most active metropolitan areas, recording over 42 million daily population movements. This massive scale of mobility has a direct impact on everyday life, including the limited availability of storage space in homes and business premises.

In this context, the need for additional storage space that is secure, flexible, and easily accessible has become increasingly relevant for many segments of society—from small families and professionals to expatriates and MSME owners.

Space Limitations as an Urban Challenge

The rising trend of smaller residential units in urban areas has resulted in tighter living spaces, leaving many families struggling with accumulated household items. This phenomenon is driving a cultural shift towards more organized living and better space management in response to growing spatial constraints.

For MSME (UMKM) entrepreneurs operating from home, limited space becomes a real obstacle to business growth. With over 65 million MSMEs in Indonesia as of 2024, documents, product inventory, and business equipment require proper storage to prevent disruption to daily routines and business productivity.

“digudang”: MMP’s Modern Storage Solution

Responding to these needs, “digudang” is introduced as a personal storage service developed by MMP, part of Astra Property. Leveraging decades of experience in the property and logistics sectors, “digudang” is designed to provide secure, clean, and flexible storage solutions for urban communities.

“With decades of experience in providing industrial warehouses, we are now bringing digudang to meet more personal and professional storage needs,” said Irwanto Maruhum, Chief Marketing and Business Development Officer of MMP.

“digudang” offers two main unit sizes:

Regular (2 m × 1.5 m) starting from Rp 1,500,000 per month

Large (2 m × 2.5 m) starting from Rp 2,500,000 per month

With a total of 142 units available, the service is designed to accommodate both individual and business storage needs.

Strategically located in Jakarta with easy access from three major toll roads and close proximity to Halim Airport, “digudang” ensures convenient entry for storing and retrieving items.

Integrated Technology for Seamless Access

All processes at “digudang” are digitally integrated, including online booking and payments, smart digital access, centralized monitoring, 24/7 security and CCTV, as well as spacious loading and unloading areas. The facility is also certified with ISO 9001 and ISO 14001, and supported by responsive customer service.

“digudang is designed with practical customer experience in mind. Booking can be done online with an integrated payment system. Customers can rent based on their needs—whether for personal purposes such as breadwinners, expatriates, or homeowners undergoing renovation, or for business needs such as MSMEs and online sellers,” Irwanto added.

This system aligns with the lifestyle of urban communities that prioritize flexibility and efficiency. Its strategic Jakarta location ensures easy access, while 24/7 security guarantees customer comfort.

To mark its launch, “digudang” is offering a special promotion: one month of free storage with no minimum transaction, giving the public the opportunity to try the service without an upfront commitment.

“We believe digudang will deliver an enjoyable storage experience for every customer,” Irwanto concluded.

For more information about MMP, “digudang,” and Astra Property, please visit astraproperty.co.id or the official Instagram accounts of MMP, digudang, and Astra Property.